Who We Are

INSET Day Leaders

Ali Godfrey

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An experienced teacher and drama consultant, Ali has directed young people’s productions at Hackney Empire, The Tricycle and The Pleasance.  At the National Youth Theatre, she managed the Playing Up social inclusion programmes for two years, providing accredited acting training for young people at risk and raising achievement to 100%. She has successfully led Drama departments in inner London secondary schools where she  has significantly raised attainment in Drama, and she is an experienced GCSE and A’ Level examiner. She set up ‘Sharing Voices’, a theatre for development project  working with Tsunami children in Sri Lanka and has an MA with Distinction in Applied Theatre from Central School of Speech and Drama where she is now a visiting  lecturer on the MA Applied Theatre programme. She facilitates drama projects  working with young people from pupil referral units at The Roundhouse, and young  people at risk of gang affiliation with the Safer London Foundation and in schools for  Outspoken Arts. Ali is founder of Generation Arts, a company delivering acting and theatre-making projects for young people in the margins.

Dominic McHale

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Dominic is a writer, director, facilitator and dramatherapist and has worked with theatre companies and marginalised client groups in prisons, PRU’s, homeless shelters, housing institutions and mental health settings.  Organisations include Cardboard Citizens, The Roundhouse, The Lyric, National Youth Theatre, MIND, Birmingham Youth Offending Service, Feltham Young Offenders and HMP Doncaster.  He is a lecturer on the MA Dramatherapy programme at Roehampton University.  As a writer, his work includes International Playwriting Festival winner The ResurrectionistsTrevor Loves Charlotte (British Association of Dramatherapists), Talking to Tallman (National Youth Theatre) and Victoria (Channel 4).  Having trained as an actor at Rose Bruford, Dominic has also had a successful stage and screen acting career, taking roles in productions at The National Theatre, Liverpool Everyman, Sheffield Crucible and the Young Vic to name a few and his screen work includes roles in Coronation Street (ITV), Bridget Jones’s Diary and Bridget Jones: The Edge of Reason.  He has recently been developing new material with theatre company Ridiculusmus and writing a new play exploring mental health for Blue Elephant Theatre.

Jim Pope

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A trained actor, Jim has directed productions for The Roundhouse, The Lyric Hammersmith and Soho Theatre among others. He has extensive experience as an actor, director and teacher and co-founded Playing On theatre company with playwright Philip Osment, co-directing the celebrated Roundhouse production of ‘Inside’, developed through projects working with fathers in prisons. Jim has extensive expertise in directing and working with young people of all backgrounds, and was a core facilitator with acclaimed Bigfoot Theatre Company, pioneering the use of Drama to effectively teach numeracy and literacy in schools. He has provided teaching, training and consultation for the Roundhouse, The Lyric, Synergy Theatre, Youth At Risk and Cardboard Citizens among others. At the National Youth Theatre, Jim created the renowned Playing Up courses for young people at risk, providing quality acting training and supporting hard to reach young people into drama schools including RADA, Central and Rose Bruford. He is a trainer for Leap Confronting Conflict and has taught on BA and MA courses at Central School of Speech and Drama and Brighton University. 

Workshop Leaders

We work with a number of directors and facilitators with varying disciplines. Please contact us with your requirements for more information. Some of our staff biographies can be found below.

Mairi Cowieson

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Mairi has created West End in School’s Dance Workshops, together with Emma Cannon. She trained at the Dance School of Scotland in Glasgow, then in London at Arts Educational. Mairi was assistant Director on Beauty and the Beast, for the Reading Hexagon’s Pantomine season. She was Children’s Director on South Pacific, where she also played Nurse Dinah and understudied the lead (Barbican and UK Tour). Other credits include: Sheila in A Chorus Line (The Lowry Theatre, Manchester), Mrs Martini in It’s A Wonderful Life (New Wolsey Theatre, Ipswich), Italy, Iceland, Greece in Eurobeat (Novello Theatre West End & UK Tour), Miss Bell in Fame (European Tour), Chitty, Chitty, Bang, Bang (UK Tour), Starlight Express (Germany), the workshop of a new musical of Sleeping Beauty (Sadlers Wells, London), Zsa-Zsa in the original cast of Love Shack (UK Tour) and Barbarella in Vienna. Mairi has worked extensively with children and adults of all ages and abilities. She has taught at Mountview and Arts Educational, and in 2007 was Head of Musical Theatre at Newcastle College.

Emma Cannon


Emma created West End in School’s dance workshops with Mairi Cowieson. Emma graduated from the London Studio Centre with a BA (Hons) degree in Theatre Dance. Theatre credits include various roles in Eurobeat - almost Eurovision (West End & UK tour); Babette, u/s Belle in Disney’s Beauty and the Beast (UK tour); Marty, u/s Sandy in Grease (Victoria Palace, London and UK tour); Margie in Follies (London Palladium); Patty in Grease (UK tour); Jill in Jack and the Beanstalk (Richmond Theatre, London); Principal Singer and Dance Captain on MV Oriana (P&O Cruises); Barbara Cook and Friends (London Coliseum), and various leading roles in pantomime. TV credits include: Fame School (Meridian); Blue Peter (BBC) and the Disney Channel for whom she has also choreographed. Emma has taught dance all over the UK and currently teaches tap and jazz at the Sylvia Young Theatre School in London.